Too many companies put their focus on sales, rather than Marketing. Of the two, sales is the cheaper route, but marketing can be the most automated (and usually will require the least amount of effort). So, let's learn the answer to the question, "Why Is Marketing Important?" However, a key point to remember is that marketing doesn't replace sales, as they aren't mutually exclusive.
It's What Keeps Your Company Afloat
Let's look at sales and marketing in a side-by-side comparison, looking at them from long-term and short-term angles. Sales is easy to start, as it can be as simple as finding potential clients, contacting them, and then following up until they become clients (OK, not so easy, but still rather simplistic in focus). Marketing, however, is a wide range of activities, online and offline, that bring awareness to your company in the eventual nurture to become a customer. Marketing may involve some form of sales to have them become a client, but it's not necessary. Therefore, in the short-term, you're going to have more success with sales than with marketing.
However, there's the other side of things as well. Long-term is a very important factor, as it is what can really drive the company forward. Sales in the long-term looks similar to sales in the short-term, except more sturdy pillars in place to solidify your sales process. You may end up with a massive sales team, but if that team falls apart, you lose all that momentum, as sales generally relies on people. You can automate some of the sales process, but it's next to impossible (and expensive) to automate the entire process, because it usually relies on some form of human contact. Marketing, on the other hand, is a long, involved process that doesn't always require a human to be doing everything all the time. Marketing processes can easily be automated, to a large degree, though Marketing automation can be expensive as well. If the entire Marketing team gets sick for a week, your company will still be doing Marketing in some way, because it's not as hands-on as sales and doesn't fully rely on a team operating it 24/7.
It Can Be Done in Parts
They say that Rome wasn't built in a day, which is true. However, the good thing is that your marketing doesn't have to be done in a day. Sales, however, relies on a certain process that you create and implement, so it takes a lot more forethought on your part to implement.
That doesn't mean that marketing shouldn't be done methodically, but it does mean that at the beginning, not all marketing has to be implemented for it to be effective. However, for sales, how would it seem to a potential client for you or your team not to follow up? Yet, for marketing, very little follow up and maintenance is required, at least for the potential client's point of view.
It Can Be More Effective By Reaching More People
Sales not only is dependent more on humans, it also reaches less people usually. Marketing, however, does give your company the ability to segment your markets and allows you to focus your efforts on specific types of people that will be more likely to purchase your product or service. Let's say that we want to reach flower shop owners and market our services to them. Are these techniques going to be the same as if we were going to sell our services to a gym owner? Our marketing towards flower shop owners would look different than marketing towards gym owners because they are two different types of people, one is a product and another is a service, and also perhaps the personas would have different ages (speaking of personas, an important part of marketing is finding your buyer persona and making your material aimed directly at your buyer persona).
Difficulty of Marketing
One of the reasons companies don't want to do marketing is that there's not one clear, consise definition of marketing that could fit all types of companies. There could always be something added or taken away from a definition, but a good difference between sales and marketing is that sales is reaching out in the intention of someone being a client, and marketing is the relaying of your company's services and/or message to the general public to give them a reason to look into your business. Marketing isn't as invasive, but they both are essential for the healthy growth of a business. Is marketing a company difficult? Yes, certainly it is, because it is an expensive (and time-consuming) method of managing your business. A main reason is that it doesn't see results so quickly, as some marketing (such as Search Engine Optimization) can take months to really show fruit.
There's a lot to look at in marketing, and we haven't even touched the surface. Hopefully now you understand these concepts:
If you'd like more help with marketing, we offer a free marketing consultation. After this consultation, you'll be given a free plan for your marketing endeavors in your company, including things you should start implementing to market your business better. Of course, you would also be given an opportunity to work with us long-term to implement these marketing strategies and get you leads and clients. Our marketing service is results-driven, meaning our marketing activities for you would be aimed at getting you results, not just getting a job done.
Websites have only been around for a couple of decades, but they've already gone through several iterations of best practices, and that list keeps changing rapidly. Unfortunately, one of the most heavily criticized categories of websites, though, is Church websites. A Church website can be a lot more difficult than corporate websites. The biggest reason for this is that the departments of a Church work differently than departments of a corporation. From a quick observation of comparing a Church and a corporation, you could see that corporations work closer together and towards a clearer single goal. While Churches have the clear common goal of reaching their area for Christ, each department tends to have smaller subgoals that tend to overshadow the larger goal.
When Church departments work together towards the single common goal of reaching the neighborhood (and world) for Christ, they will work as Christ had intended the Church to work. This should be something clearly observed from the Church website. Church homepages tend to be cluttered, which is where departments struggle to get their information on the homepage of the website. The Church homepage shouldn't be full of information but, rather, should be a place where website visitors learn more about the Church as a whole and find out where to go on the site for what they need - a landing pad for your website visitors.
We do have our own workflow that we use to design websites. However, this guide will lead you from start to finish for Church websites in particular.
Does Your Church Need a Website?
If you think the answer is no, you should go ahead and read this article that we wrote about why Churches should have websites. This will give you a bird's eye view of having a website for your Church (we have since moved to a price-specific, but affordable, web design estimate, but it still has good information).
Also, many Churches choose to have Facebook pages instead of websites, but you can find out more here why you should use both.
Getting Your Website Off the Ground
Here, you'll find 10 key areas you need to know before or during the web design process so that you can most effectively get a Church website that you can afford, upkeep, and use for the glory of God.
1. Key Ministry Leaders
Before you work on getting your website information together, you need to know the key persons of contact for your website information (and who needs to get information on the website after it's completed). This means your Church's Ministers, leaders, and other key persons of contact.
However, this doesn't mean each of these people should have direct access to the person updating the website, either. Overwhelming the person who updates the website with many website updates every week isn't the best way to handle Church web design. A good balance would be having someone who fields the website updates and lets the website designer know what updates are being requested (or perhaps using some sort of a Google form or other online form to get updates requested). Unless your Church is extremely large, you shouldn't expect one update for every ministry every week (see more on point #10 for what types of updates to do).
2. Web Designer
Choosing a web designer doesn't mean you have to choose a web design company (though we do offer Church web design, as well as other companies as well). However, as a general rule, you should have one main person (or company) to design and update the website. Some Churches choose to have a person on staff who creates and updates the website, while others opt to have a volunteer from the Church do that.
Several things should be kept in mind about choosing someone to design a website. If you just want a website, just about anyone can design a website (not necessarily good, though). However, if you want a website that people will use, you'll want to use a web design company with experience. Whether you choose a volunteer, staff member, or web design company, you'll still want to know more about technology for Churches, and with Churches that choose us for web design, we send them a free paperback copy of Using Technology for Your Church: A Guide for Pastors and Church Leaders as a thank you and a help for their Church. This is a book written by one of our co-founders specifically for Church leaders to know how to implement technology in their Church and use it for God's glory.
Some Churches have logos, some don't. While God doesn't require Churches to have logos (and the Bible doesn't mention it), plus we are all part of God's Church, logos are a way to identify something in particular. Logos aren't the only aspect in branding, but an important part. For the purpose of a website (and using the Church's name in printed materials), it's the best idea to do branding for your Church, including getting a logo made. We offer a 25% discount on one of our packages for branding (the one called Professional Branding Package). The other branding package includes a website, but that website isn't so good for Churches since it only allows up to 5 pages.
If you need a logo designed and other branding done, then find a good branding solution that fits your needs. Decide what logo you want designed (there are different types of logos - choose which type you want). Next, let your logo designer or branding company know which type(s) you want to choose from and also give them a few examples of real-life logos you like (not so they copy it, which is illegal, but so they can have an idea of what types of logos you like - and send them links, not actual photos from the logo since that's usually not legal, either). The next important part is to identify what colors your Church uses in its branding. Church colors don't play any role in the Bible, but for identification of the Church, and for ease of Church recognition online and in printed materials, identifying the colors used for the Church's materials is a good practice. Start with finding the logo colors from a free color codes tool). If you need, you can also find compatible colors that fit well with the logo for other uses. After the logo process and color selection is done, get a branding guide done with the colors that have been chosen. This is several pages that include the brand's color, font choices, and more, and is useful for whoever does the website and who runs the Church's social media, to create a unified voice for the Church's communication.
The recommended amount of links at the top menu of a website is 6 (with a maximum of 7). This makes sure to avoid clutter. However, sometimes people handle this with a final menu button called "More" that has subpages under it. This is not the best way to handle a Church website menu.
A good layout for the menu may include a "Home" button (if it doesn't include a home button, the Church's logo at the top of the website should for sure link to the homepage). The next menu button you'll want is an About page. This page is a general page that tells more about the Church. Some Churches replace this with an "I'm New" button, but I would say that should be the next one. The fourth button, after the "I'm New" page for visitors, should be for ministries. The fifth button should be Resources. The sixth can be Contact Us, and if you want to add another main menu button, you're welcome to use one for your own use.
For most businesses, it's easy enough to just have five pages, but for Churches, it's a whole different story usually. With the web design trends going toward simplification, probably more Church websites will in the future go toward 5 pages with no subpages, but that's hardly a good idea. Most Churches have a lot going on, and simplifying web design for Churches down to a few pages will only make the Church struggle to communicate better.
If you go with my suggestion for the pages in point number 4, then your subpages should flow from that. For instance, under the about page, you could have a Statement of Faith, Staff list, and perhaps several other things (such as a subpage on your Church's history if you wanted). Under "I'm New," you may want certain categories as subpages (such as FAQ, testimonials from Church members, etc) or you could just leave it as one page for that section. Under the Ministries, you could list Women's and Men's Ministries, Missions, Youth, Kids, Music, and whatever other ministries your Church has. For resources, you could have subpages for recommended resources, Sermons Archive, etc. The contact page wouldn't really need a sub page.
6. Website Program
You will need to decide what type of software you need for your website. A lot of people use Wordpress (there's a difference between wordpress.com and wordpress.org, and many people recommend wordpress.org for websites). While there are many things going for Wordpress.org (security, plugins, ease of backups), it's not so user friendly for beginners, and it has a rather steep learning curve. There are Wordpress page builders, such as Divi and Elementor, that make using Wordpress easier for beginners and make the learning curve smaller.
There are simple drag-and-drop builders (meaning that you don't have to use code and can simply drag elements you need within the website builder), such as Wix, Squarespace, and Weebly, that provide a more user-friendly experience from the beginning but perhaps lack some customization and some of the things that make Wordpress great for many of its users. However, some of those drag-and-drop builders do allow you to import your own templates that you own or have created, so there is more customization possible than many people realize. Some of those also provide free SSL for their customers, meaning that you don't have to annually purchase SSL for your website, like you do for other website builders (search engines are now cracking down on websites that don't use secure features like SSL/HTTPS websites).
Depending on which website builder you use, they'll have different templates. Some website builders have a wider range of templates, and others have a fairly limited amount, but the good thing about templates is that they can be customized to look unique from other websites that use the same template. There are some websites that you can use to buy templates for certain website builders, and that usually is the best way to go since the templates are usually good - you can import the template into the website builder (usually there are instructions online you can find on how to do so for that certain website builder, or if you have a website designer, they'll do that for you).
Depending on who you choose as a web designer, some expect you to come to them with all (or at least most) of your text ready to go, and some web designers expect to write most of the content themselves (of course, still with your help and input). Make sure that the content is what you want on your website.
Your website should keep your user in mind, though many websites now are also written to help the search engines know more easily how to understand your website. What this means is that keywords are repeated more now than they used to be (though it has lessened to some degree). This can be good to do, to a small degree, but the website should be readily understandable to your Church and to potential visitors. This means several things should be readily findable - your location, Church office hours, Church worship schedule (the times and days of the week), and as much else as you need that doesn't overwhelm someone coming to your website. Your Church website should also have several features (be sure to check out our list for ideas).
9. Approval of the Web Design
Once the content on your pages is put on, you should look very carefully to see if the content is good, accurate, and user-friendly, as well as the website design. You should also test all the links to be sure they work. Make sure your website is how you want it before the official launch, as sometimes there will be extra charges for changes afterwards. Some web design companies charge per hour for large changes (and some for any changes at all). If you have someone outside of your Church do your website, make sure you can have access to make changes on your own if you want without paying more than the monthly hosting price. This could be a make or break for your Church, as it's good to have access to be able to make quick edits. Some companies may not want you to have the access also since the website represents their own work (and perhaps your website is in their portfolio). If they don't want you to be able to make changes, at least make sure they respond quickly to changes needed as well as have a reasonable price to make the necessary changes.
10. Launch and Updates
Once the website is approved and ready to launch, you'll want to make sure the web domain name is ready to go and publish your site. Be sure that, once the website published, that the website's sitemap is sent to Google to be indexed. Also, be sure to connect analytics software on the website so that you can learn more statistics about the website in order to improve it and make it more visible to search engines.
Probably you'll also want to make the launch coincide with a Church service (or at least heavily promote to your congregation that the website is available and ready to be used). Also, another way to promote use of the website is to have people ready and available to help people get on the website (especially for people who aren't used to going on the Internet). Another way to get use on the website is to refer to the website for registrations and other announcements. Some Churches like to make video announcements for use during their service, and those video announcements could be put up on the website (and directed each week from social media to increase website engagement). Remember that search engines want to direct people to websites that are used for more than a few seconds and websites where people click onto another page as well (if people just visit the page you suggest and not another one as well, over time your website could see a decrease in ranking). A way to heavily improve this is by internal linking (including links to the rest of the website from a certain page).
The major things would be putting the sermon online (if you don't livestream it and it doesn't update it automatically on the website) and refining the Church's events. Mission trip registrations should be taken off after they are over, but calendar events can be updated through something such as Google Calendar (and therefore can easily be updated internally). If your Church serves a meal every Wednesday night (and you list the meal on the website), that can be updated weekly. Perhaps you want to put on the homepage (or somewhere else) a graphic for next week's sermon (or change the graphic every new sermon series). Things like this are updates you want to do weekly, but don't change every page every week unless you absolutely need to do so.
While the Gospel is still, of course, central to your Church, technology is an important (and essential) method for your Church to get out the Gospel of Christ to your community, country, and world. Don't ignore the vast amount of resources God is letting us have access to in order to further His Kingdom. While there are downsides of technology, that mainly comes in the excessive use (or wrong use) of it, and the simple creation of a Church website shouldn't really ever be a downside of your Church's effectiveness. The main exception would be if your Church doesn't have the necessary funds to get a website, but that shouldn't be an issue now. It used to be that websites cost a lot more, and for a lower quality than what might be available today, so consider your Church richly blessed to be existing in a time where Churches of all sizes can almost for sure get a Church website within its budget.
While we currently have set prices for Church websites, we have truly tried to price them within reach for any Church of any size; however, if our prices for Churches are still too far from reach for your Church, please let us know, and we will try to work within your budget the best we can.
Millennials have an average online attention span of 8 seconds and the average Gen Z individual’s span is merely 2.8 seconds.
Your time matters, and your ability to captivate your visitors is necessary for a sustainable business online.
FaithVenture Media can help you establish what you and your business is all about before the average young American loses interest. Based in Targu Mures, Romania, we have worked with clients from over 3 continents. We specialize in Web Design and Marketing and help you make an engaging website design for your business needs.
Our superior customer service has been recognized by Clutch. Clutch, a ratings and reviews resource, uses verified client reviews to measure the quality of service firms in a B2B platform layout. On Clutch, we have a 4.5-star rating, all thanks to our clients who have submitted reviews of their experience working with us!
In our most recent review, we were praised for our timeliness, effectiveness, and transparency. For this project, we were tasked with building a resource website for faith-based events. Following our work on the project, we received this review from Harvey Ching, a professor and conference speaker.
The workflow “is highly effective. Jeremy has kept me in the loop every step of the way, and we would message each other as to what needed to be done next. We’ve had consistent interaction and free-flowing updates from the start.”
This project represents our willingness to work with you and make sure our work is a good fit for your needs.
In addition to Clutch, you can find us on The Manifest, which is a business resource, providing tips for your business. We ranked highly on The Manifest due to our diligence to customer service and thinking of creative solutions for our client’s problems.
But don’t rely on us to convince you of why you should work with us, take a look around and read some reviews! Contact us here to get started today!
Using this simple method for list building, you should see exponential growth within a short time of implementing it, and therefore your business could go viral to people interested in your services or products.
Reasons for this method:
Did you know that Facebook posts with links aren't given preference by Facebook's algorithms? Can you guess why? One of Facebook's main goals is to keep you on Facebook as long as they can. Therefore, they "punish" links because they get people away from Facebook.
Using this same logic, you shouldn't give Facebook your traffic right away. You want to keep people onto your website, keeping your "bounce rate" as low as possible. The bounce rate measures how many people leave your website after viewing the first page. Once people go to Facebook, they're probably going to be distracted away from your organization and onto other things. Your goal should be to keep them on your website as long as you can (or at least send them to a link that you do want them on). If you do want a link to Facebook, the best place for that is on your website's footer (or on a social media page, if you have one on your website).
This will come as a shock to most businesses wanting a new web design. However, it is true.
When you're a business owner, there's always a danger in saying what you would do. If I had money, I'd get a website. If I had more clients, I'd be more successful.
Julius Caesar had his own share of problems and had to avoid the middle (or Ides) of March. As a business owner, you MUST beware of the I'ds of March. Don't be dissatisfied with where you are. Instead, take action! Instead of saying, "I'd get a website" or "I'd be more successful," look at whatever is in your way and address that issue.
Very importantly, you should pray about your situation. God wants you to tell Him your problems, then you can watch as He acts on your behalf.
Also, be sure to act on what you are wanting to accomplish. If you want a website, go get a website. If you want to be successful, go get more customers. There are 7 billion people in this world. If you find someone who doesn't want what your business has to offer, perhaps it's their loss. You go out and find someone else who does want your services. They're out there!
Another important thing is that you should consider what our company has to offer you. We offer MANY services, just about everything from the start of your business through the rest of your business' life cycle. This means that there's a large potential that we offer what your company needs. Plus, we don't believe that things should be priced high, so we don't put a large price on our services and products. But we do make sure that they have quality. Go out there and take action instead of being attacked by the I'ds of March!
About half a week ago, we started a new service called www.customchurchwebsite.org. It's a way we can help Churches be able to afford websites that they couldn't before.
Many businesses and Churches use template-based websites (even if they pay for the template). Template-based websites do allow for some customization, but what if your Church could afford custom websites that don't use templates that other Churches may have? Now your Church can afford it because we will try to work within your Church's budget to get you a quality custom website.
Plus, you'll get several bonuses, which you can find mentioned here. Did we mention it's risk free? If you don't like the website, you can get a refund up to 14 days after your purchase! What do you have to lose?
Recently, we've decided to change our workflow plan because we have come across better ways to make websites, and this required a change of plans. Keep in mind that there is the one-time design fee for creating the layout and look of your website and also a monthly fee for hosting and for a reasonable amount of updates (plus an hourly fee for other updates). Here is the new workflow for our websites:
If you haven't already, get a price quote from us to see how we can help you create your new and improved website!
We do also offer free templates on our website in case you want a template and not a custom website.
I see many companies/Churches with Facebook pages, but they don't list their website because they don't have one. Facebook is doing many things to make websites less and less appealing to companies and Churches, but websites still are needed in today's business world. Here are 5 reasons why:
1. When you message a business on Facebook, the message goes directly to their notifications, not to their inbox. Therefore, they have to actually search to find your message, instead of it being easy to find.
2. Facebook is a timeline-based tool. You can't reorder posts, so you have to keep posting for things to come up to the top. You can re-order the tabs and personalize them, but it's still not the same.
3. People should be able to find a company easily online. They can easily type in a website url, but to get to a Facebook page, they have to open the Facebook app and then search for the company/Church.
4. For Churches, it's best to be able to put audio sermons online, and Facebook does not offer this yet (and probably won't in the future offer audio uploading). Videos can be put online, but websites still do this better.
5. The world wide web is still much more than Facebook. Facebook is a social media website on the world wide web. Having a page is helpful, but it's not the extent of your business' presence on the web. A website is extremely customizable, and cannot be replaced by a cookie cutter platform (something that is the same or similar for all that use it).
Please, by all means, use your Facebook page to your heart's content, but please remember that it isn't the only tool that you should use for your business. It should be one of several tools in your business' toolbox.
What your company should have:
1. Facebook Page
3. Yellow Pages (or a business directory)
4. A Twitter account
5. A LinkedIn company page
6. A Vimeo or YouTube account
7. A business relationship with FaithVenture Media
Want to do business together? Please contact us!