I see many companies/Churches with Facebook pages, but they don't list their website because they don't have one. Facebook is doing many things to make websites less and less appealing to companies and Churches, but websites still are needed in today's business world. Here are 5 reasons why:
1. When you message a business on Facebook, the message goes directly to their notifications, not to their inbox. Therefore, they have to actually search to find your message, instead of it being easy to find.
2. Facebook is a timeline-based tool. You can't reorder posts, so you have to keep posting for things to come up to the top. You can re-order the tabs and personalize them, but it's still not the same.
3. People should be able to find a company easily online. They can easily type in a website url, but to get to a Facebook page, they have to open the Facebook app and then search for the company/Church.
4. For Churches, it's best to be able to put audio sermons online, and Facebook does not offer this yet (and probably won't in the future offer audio uploading). Videos can be put online, but websites still do this better.
5. The world wide web is still much more than Facebook. Facebook is a social media website on the world wide web. Having a page is helpful, but it's not the extent of your business' presence on the web. A website is extremely customizable, and cannot be replaced by a cookie cutter platform (something that is the same or similar for all that use it).
Please, by all means, use your Facebook page to your heart's content, but please remember that it isn't the only tool that you should use for your business. It should be one of several tools in your business' toolbox.
What your company should have:
1. Facebook Page
3. Yellow Pages (or a business directory)
4. A Twitter account
5. A LinkedIn company page
6. A Vimeo or YouTube account
7. A business relationship with FaithVenture Media
Want to do business together? Please contact us!
When talking to Churches and organizations about getting a website, I hear things I never expect to hear from someone. Recently, a Church answered, "We're not interested." When we probed and went further into why they don't want a website, we got an even more interesting and unexpected response: "Our money is better spent in some other way." At the time, our prices were very much under the market for websites (we have recently changed strategy and still are under the market value for websites but still closer to market value). I agree. It is important how you spend money, especially for Churches.
However, a website is an important asset for a Church. It is the first thing a lot of upcoming visitors to your Church will research. They will want to know several things: who is the pastor, what time do the services start, is there something for kids during the worship service, what should we wear to this Church?
Without a website, your Church will have less visitors or else have visitors unprepared (either late or under-dressed or over-dressed). Social media is important, as well, and fortunately it is free, but websites allow for something that social media doesn't: a stable experience for everyone. When you get onto a website, you'll see the same thing today that someone may have seen a few weeks ago. A website is user-driven and a social media site (such as Facebook) is experience-driven or Church-driven. Visitors to a Facebook page see posts, which means that something from a year ago has been hidden by other posts. A website is more organized, and information is more easily find-able.
You don't want just any website, though. Websites are like the front of a building. It's what people first see when they are looking at visiting your Church. In fact, most millennials even look up most businesses (and Churches) on the Internet before they go to the business (or attend a worship service). Read this quote and think about it: "Your church website is your first impression. It needs to represent who you are as a church. Think of it like the upkeep of your building. You wouldn’t let your facilities fall apart, so why would you let your website look bad?" (Jerod Clark, Church Website Statistics).
Going back to the beginning of this post, a Church that we talked to recently said that their money was better spent other ways. While I agree that it is important how you spend money, a website is not just simply a presence on the Internet. It is an investment in future members of God's Kingdom and also a way for you to communicate with your Church members throughout the week (ex. blog posts, announcements, online sermons, etc.). Most Churches can afford to get a quality website and not dip into the money that can be (and should be) used elsewhere. I'd have to say that if you can get a quality website, you should, because people are looking up your Church online. Will they find it?