*This cannot be seen as legal advice, as we aren't a law firm - this post is to be seen as informational.*
So, the Coronavirus has come to town. What do you do?
A. Keep going as before (I haven't caught it yet, so I'm OK).
B. Everybody PANIC!
C. Calmly keep growing your business and make necessary changes to your business' operations.
Which one did you choose? A and B aren't a good choice. Clearly, it is a danger, but panicking is only going to make it worse. If you chose C, you got it right. Read on to find out how to grow your business and potentially end up at top in the end.
1. Work remotely. This is very important (though it will look different for each industry). For some industries, this is impossible. However, most industries can implement this in some way or another. Using tools such as Freedcamp (for project management), Google Suite's Hangouts Meet (for team meetings and accountability), and Loom (for recording video messages), you can be sure to set an example for your staff that you have their safety and well being in mind, improving your team's trust of leadership.
2. Encourage your staff. Give them bonuses and, if some end up working remotely while some have to go out and about, give those staff that can't work remotely a temporary raise to boost employee morale. Your staff (believe it or not) may have more concerns than you - they have to consider whether to stay home at risk of their job or whether to come to work and potentially get the Coronavirus. Making a remote environment is the best possible solution, at least temporarily for this time.
3. Focus on long-term growth of the company. Depending on your industry, sales may be down and it may be hard to fulfil services for your clients (but be sure to remain in contact with them and do what you can to keep providing support for them). This is the best time to focus on your business' Marketing. Several reasons:
a. Marketing is something that takes time.
b. Marketing is an important investment long-term.
c. Your business' sales may decrease, but you may be better than you were if you focus now on Marketing your business.
How is your website? Do you know how many visitors you get each month? What is your bounce rate? These are things you should be concerned with, as those who manage to find your website are looking for something, likely something that you sell. If the site takes too much time to load or isn't what they were expecting to see, they may bounce off the site. Plus, if your website isn't optimized to be found on search engines, such as Google, they may find your competitor instead of you. Also, social media and reputation management are very important focuses. Let's help you resolve any of these marketing issues you may have so that your business will be better off after the Coronavirus is gone.
4. Don't be too stressed. Many have gone through situations worse than this and survived. It may be a bad situation now, but with strong leadership, you can lead your team in the right direction and come on top. Don't forget to take the time for God (reading the Bible and praying) as well as calling friends (as opposed to visits).
Are you going to look back at the year 2020 as the year you went out of business due to your response during the Coronavirus? Or are you going to look back at 2020 as the year that you paused, took a look at your business operations, and adjusted? Those that look at this situation as a way to improve their business will likely be the ones who are on top after the Coronavirus is over. Will that be your business for your industry, or your competitor? Let's talk! We offer several packages to help businesses grow, and we'd love to help you as well!
If you're like most business owners, you want to be able to get more clients consistently. If you're one of those business owners, keep reading, as we'll tell you step-by-step how to get more clients in 2020.
Too many companies put their focus on sales, rather than Marketing. Of the two, sales is the cheaper route, but marketing can be the most automated (and usually will require the least amount of effort). So, let's learn the answer to the question, "Why Is Marketing Important?" However, a key point to remember is that marketing doesn't replace sales, as they aren't mutually exclusive.
It's What Keeps Your Company Afloat
Let's look at sales and marketing in a side-by-side comparison, looking at them from long-term and short-term angles. Sales is easy to start, as it can be as simple as finding potential clients, contacting them, and then following up until they become clients (OK, not so easy, but still rather simplistic in focus). Marketing, however, is a wide range of activities, online and offline, that bring awareness to your company in the eventual nurture to become a customer. Marketing may involve some form of sales to have them become a client, but it's not necessary. Therefore, in the short-term, you're going to have more success with sales than with marketing.
However, there's the other side of things as well. Long-term is a very important factor, as it is what can really drive the company forward. Sales in the long-term looks similar to sales in the short-term, except more sturdy pillars in place to solidify your sales process. You may end up with a massive sales team, but if that team falls apart, you lose all that momentum, as sales generally relies on people. You can automate some of the sales process, but it's next to impossible (and expensive) to automate the entire process, because it usually relies on some form of human contact. Marketing, on the other hand, is a long, involved process that doesn't always require a human to be doing everything all the time. Marketing processes can easily be automated, to a large degree, though Marketing automation can be expensive as well. If the entire Marketing team gets sick for a week, your company will still be doing Marketing in some way, because it's not as hands-on as sales and doesn't fully rely on a team operating it 24/7.
It Can Be Done in Parts
They say that Rome wasn't built in a day, which is true. However, the good thing is that your marketing doesn't have to be done in a day. Sales, however, relies on a certain process that you create and implement, so it takes a lot more forethought on your part to implement.
That doesn't mean that marketing shouldn't be done methodically, but it does mean that at the beginning, not all marketing has to be implemented for it to be effective. However, for sales, how would it seem to a potential client for you or your team not to follow up? Yet, for marketing, very little follow up and maintenance is required, at least for the potential client's point of view.
It Can Be More Effective By Reaching More People
Sales not only is dependent more on humans, it also reaches less people usually. Marketing, however, does give your company the ability to segment your markets and allows you to focus your efforts on specific types of people that will be more likely to purchase your product or service. Let's say that we want to reach flower shop owners and market our services to them. Are these techniques going to be the same as if we were going to sell our services to a gym owner? Our marketing towards flower shop owners would look different than marketing towards gym owners because they are two different types of people, one is a product and another is a service, and also perhaps the personas would have different ages (speaking of personas, an important part of marketing is finding your buyer persona and making your material aimed directly at your buyer persona).
Difficulty of Marketing
One of the reasons companies don't want to do marketing is that there's not one clear, consise definition of marketing that could fit all types of companies. There could always be something added or taken away from a definition, but a good difference between sales and marketing is that sales is reaching out in the intention of someone being a client, and marketing is the relaying of your company's services and/or message to the general public to give them a reason to look into your business. Marketing isn't as invasive, but they both are essential for the healthy growth of a business. Is marketing a company difficult? Yes, certainly it is, because it is an expensive (and time-consuming) method of managing your business. A main reason is that it doesn't see results so quickly, as some marketing (such as Search Engine Optimization) can take months to really show fruit.
There's a lot to look at in marketing, and we haven't even touched the surface. Hopefully now you understand these concepts:
If you'd like more help with marketing, we offer a free marketing consultation. After this consultation, you'll be given a free plan for your marketing endeavors in your company, including things you should start implementing to market your business better. Of course, you would also be given an opportunity to work with us long-term to implement these marketing strategies and get you leads and clients. Our marketing service is results-driven, meaning our marketing activities for you would be aimed at getting you results, not just getting a job done.