*This cannot be seen as legal advice, as we aren't a law firm - this post is to be seen as informational.*
So, the Coronavirus has come to town. What do you do?
A. Keep going as before (I haven't caught it yet, so I'm OK).
B. Everybody PANIC!
C. Calmly keep growing your business and make necessary changes to your business' operations.
Which one did you choose? A and B aren't a good choice. Clearly, it is a danger, but panicking is only going to make it worse. If you chose C, you got it right. Read on to find out how to grow your business and potentially end up at top in the end.
1. Work remotely. This is very important (though it will look different for each industry). For some industries, this is impossible. However, most industries can implement this in some way or another. Using tools such as Freedcamp (for project management), Google Suite's Hangouts Meet (for team meetings and accountability), and Loom (for recording video messages), you can be sure to set an example for your staff that you have their safety and well being in mind, improving your team's trust of leadership.
2. Encourage your staff. Give them bonuses and, if some end up working remotely while some have to go out and about, give those staff that can't work remotely a temporary raise to boost employee morale. Your staff (believe it or not) may have more concerns than you - they have to consider whether to stay home at risk of their job or whether to come to work and potentially get the Coronavirus. Making a remote environment is the best possible solution, at least temporarily for this time.
3. Focus on long-term growth of the company. Depending on your industry, sales may be down and it may be hard to fulfil services for your clients (but be sure to remain in contact with them and do what you can to keep providing support for them). This is the best time to focus on your business' Marketing. Several reasons:
a. Marketing is something that takes time.
b. Marketing is an important investment long-term.
c. Your business' sales may decrease, but you may be better than you were if you focus now on Marketing your business.
How is your website? Do you know how many visitors you get each month? What is your bounce rate? These are things you should be concerned with, as those who manage to find your website are looking for something, likely something that you sell. If the site takes too much time to load or isn't what they were expecting to see, they may bounce off the site. Plus, if your website isn't optimized to be found on search engines, such as Google, they may find your competitor instead of you. Also, social media and reputation management are very important focuses. Let's help you resolve any of these marketing issues you may have so that your business will be better off after the Coronavirus is gone.
4. Don't be too stressed. Many have gone through situations worse than this and survived. It may be a bad situation now, but with strong leadership, you can lead your team in the right direction and come on top. Don't forget to take the time for God (reading the Bible and praying) as well as calling friends (as opposed to visits).
Are you going to look back at the year 2020 as the year you went out of business due to your response during the Coronavirus? Or are you going to look back at 2020 as the year that you paused, took a look at your business operations, and adjusted? Those that look at this situation as a way to improve their business will likely be the ones who are on top after the Coronavirus is over. Will that be your business for your industry, or your competitor? Let's talk! We offer several packages to help businesses grow, and we'd love to help you as well!
FaithVenture Media is a Website Design and Marketing Agency that has created the SMART Customer Generation System for service-based businesses.