It's What Keeps Your Company Afloat
However, there's the other side of things as well. Long-term is a very important factor, as it is what can really drive the company forward. Sales in the long-term looks similar to sales in the short-term, except more sturdy pillars in place to solidify your sales process. You may end up with a massive sales team, but if that team falls apart, you lose all that momentum, as sales generally relies on people. You can automate some of the sales process, but it's next to impossible (and expensive) to automate the entire process, because it usually relies on some form of human contact. Marketing, on the other hand, is a long, involved process that doesn't always require a human to be doing everything all the time. Marketing processes can easily be automated, to a large degree, though Marketing automation can be expensive as well. If the entire Marketing team gets sick for a week, your company will still be doing Marketing in some way, because it's not as hands-on as sales and doesn't fully rely on a team operating it 24/7.
It Can Be Done in Parts
That doesn't mean that marketing shouldn't be done methodically, but it does mean that at the beginning, not all marketing has to be implemented for it to be effective. However, for sales, how would it seem to a potential client for you or your team not to follow up? Yet, for marketing, very little follow up and maintenance is required, at least for the potential client's point of view.
It Can Be More Effective By Reaching More People
Difficulty of Marketing
- The difference between sales and marketing
- The efficiency of marketing
- Short-term and long-term goals of sales and marketing
- How important marketing is for your business
If you'd like more help with marketing, we offer a free marketing consultation. After this consultation, you'll be given a free plan for your marketing endeavors in your company, including things you should start implementing to market your business better. Of course, you would also be given an opportunity to work with us long-term to implement these marketing strategies and get you leads and clients. Our marketing service is results-driven, meaning our marketing activities for you would be aimed at getting you results, not just getting a job done.